Zakaria Knouni, Moroccan fashion and runway model based in Safi

Zakaria Knouni is a versatile model specialising in Fashion, Runway, and Commercial work. With a strong presence in front of the camera and on the catwalk, he brings professionalism, adaptability, and creativity to every project. His goal is to collaborate with brands, designers, and photographers to deliver compelling visuals that resonate with diverse audiences.

How would you describe yourself in a few sentences?

I’d describe myself as someone who’s creative, curious, and always open to new experiences. Modelling gives me the chance to express that side of me; it’s not just about posing, but about telling a story through each look and movement.

A fun fact is that I never expected to step into modelling. It started almost by accident when a friend asked me to join a shoot, and I instantly felt at home in front of the camera. Since then, I’ve embraced this journey with passion, always eager to grow, learn, and bring energy to every project.

How did you first get into modelling?

I first got into modelling when I realised how much I enjoyed expressing myself through style and photography. The spark came during a local photoshoot where a friend asked me to step in as a model. What started as a simple favour turned into a defining moment. I felt a natural connection in front of the camera, and the photographer’s reaction made me realise I had potential.

Since then, I’ve been inspired to pursue modelling seriously, driven by the idea of bringing creative visions to life and representing brands with confidence and originality.

Did you choose your current niche(s) or did it choose you?

My niches — Fashion, Runway, and Commercial — are a mix of choice and discovery. I explored different areas at first, but these felt the most natural — fashion and runway let me express my creativity, while commercial work fits my adaptability and connection with the camera.

What's the one achievement or moment in your modelling career that you're most proud of?

One of my proudest moments was my first professional runway show — it was the moment I truly felt confident in my abilities and saw my hard work come to life on the catwalk.

What's been the biggest challenge you've faced as a model, and how did you overcome it?

My biggest challenge has been pursuing modelling while facing family resistance, since in Morocco it’s often seen as a shameful career choice. Though it was difficult at first, I stayed focused on my passion and worked hard to prove that modelling is a professional path built on discipline, creativity, and respect. This experience taught me the importance of believing in myself, even when others don’t, and that staying true to my vision is what truly earns respect over time.

If you could collaborate with anyone, who would it be and why?

If I could collaborate with anyone, it would be Balenciaga. Their bold, avant-garde vision perfectly matches my own sense of style and expression. I feel my presence and energy would align seamlessly with the brand’s creative direction.

How's the modelling space in your country: how has it evolved in recent years?

The modelling space in Morocco has grown a lot in recent years — with more agencies, fashion weeks, and opportunities for creatives. While cultural challenges still exist, the industry is becoming more open, modern, and connected to international trends.

If you could give one piece of advice to someone considering a career in modelling, what would it be?

My advice would be to focus on yourself, stay disciplined, and not let other people’s opinions hold you back. Confidence and consistency are what truly build a career in modelling.